Fisher Students Collaborate with Columbus Symphony Orchestra
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Date
2015-05-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Ohio State University. Office of Outreach and Engagement
Abstract
When we initially heard that our project would be on the Columbus Symphony Orchestra, our reaction was nothing to the tune of excitement. The CSO was not a familiar company or experience to anyone in our group of six and we quite honestly weren't really sure that we would be able to help this lagging industry. Through a lot of research, a couple in-depth interviews, surveying a sample of musically educated potential consumers, and many hours of deliberating we are now confident and excited to share our findings with you.
Description
IMPACT. 1: Connect with the greater Columbus community -- 2. Increase Masterworks Series attendance forthis season and next by utilizing untapped local resources -- 3. Increase donations by marketing the Columbus Symphony Orchestra's distinct value propositions.
OSU PARTNERS: Fisher College of Business, Marketing - BUSML 4204
COMMUNITY PARTNERS: Columbus Symphony Orchestra
PRIMARY CONTACT: Shashi Matta (matta.6@osu.edu)
OSU PARTNERS: Fisher College of Business, Marketing - BUSML 4204
COMMUNITY PARTNERS: Columbus Symphony Orchestra
PRIMARY CONTACT: Shashi Matta (matta.6@osu.edu)
Keywords
Citation
Engaged Scholars, v. 3 (2015).