BUSINESS FOR DIPLOMATIC ACTION: MULTINATIONAL COMPANIES, ANTI-AMERICANISM, AND BUILDING DIALOGUES ACROSS BORDERS
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Date
2004-05-26
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Ohio State University. Mershon Center for International Security Studies
Abstract
for Diplomatic Action, Inc., or BDA,
founded by Keith Reinhard, Chairman of DDB
Worldwide, is a private task force directed by
preeminent communications, marketing, political
science, and media professionals. It is concerned that
multinational companies and their global brands are
threatened by misperceptions and anti-American
sentiments. BDA is also aware that there is a
widespread lack of appreciation and sensitivity to other
cultures within the domestic US market. Its goal is to
mobilize multi-national corporations, their collective
resources, and the strengths of the brands they market
globally to better communicate universal values around
the world. Stories on BDA have recently appeared in
The Economist, Financial Times, and Chicago Sun-
Times.
Description
The University Archives has determined that this item is of continuing value to OSU's history.
Keywords
business, Anti-American, diplomacy