Using Risk Management Models in Extension Marketing Programs: A 1986 Crop Year Example
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Date
1986-07
Journal Title
Journal ISSN
Volume Title
Publisher
Ohio State University. Department of Agricultural, Environmental, and Development Economics
Abstract
Farmers should include risk and uncertainty in their integrated marketing-management-financial plan, as unmanaged risk often becomes synonymous with financial failure. An extension program uses a simulator and a satellite radio downlink to analyze risk for marketing alternatives and cash flow requirements. Farmers can understand and use probability concepts.