Identifying Water Hotspots in the Bansk Beauty Supply Chain
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Date
2024-12
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Abstract
Bansk Beauty, the owner of hair-care brands Eva NYC, Ethique, and Amika, is dedicated to leading the industry in sustainability. As Certified B Corporations, these brands are evaluated on both environmental and social impacts. This study aims to develop a comprehensive understanding of Bansk Beauty's water use along its product supply chains, focusing on Eva NYC’s H2Whoa! Shampoo and Ethique’s Heali Kiwi Shampoo bar. To identify water use hot spots, we performed the research in three phases: conducting a literature review to calculate each ingredient's water footprint, integrating these findings with manufacturing water use data, and assessing water risk based on the geographic locations of ingredient sourcing. To convey the results effectively, visualizations were created using Power BI and Geographic Information Systems (QGIS). Our research revealed that the majority of water use is embedded in the ingredients. Water use from the manufacturing phase was found to be negligible. We identified key ingredients in the Heali Kiwi Shampoo bar with the highest water footprint and found that multiple are sourced from regions facing medium-to-high drought risk. This may pose long-term environmental and operational risks. These findings highlight the importance of ingredients and sourcing to Bansk Beauty’s overall water footprint. This preliminary analysis provides Bansk Beauty with valuable opportunities for future work en route to reducing its global water resource impact and reinforcing its commitment to sustainability. Small portions of the report are redacted to protect proprietary company information.
Description
Course Code: AEDECON 4567
Keywords
Water Footprint, Supply Chain, Ingredient Sourcing