Can expertise survive? Examining the effects of social transmission on scientific messages
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Date
2019-03
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Abstract
Individuals are often exposed to science information from both expert and non-expert sources. Previous work has yet to examine whether individuals are more likely to remember the information conveyed by the expert compared to the non-expert. In the research reported here, we examine (1) people’s likelihood of remembering information conveyed by domain-specific expert and non-expert scientists and (2) whether information from experts is more likely to survive social transmission processes. We find that information from expert sources are more likely to be remembered than non-expert sources and that information from experts are more likely to remain intact over person-to-person transmission. These are important findings for the field of science communication as it illustrates that individuals are distinguishing expert and non-expert sources when encoding information into memory.
Description
Social and Behavioral Sciences; Social Work; Law: 3rd Place (The Ohio State University Edward F. Hayes Graduate Research Forum)
Keywords
Science communication, expert, social transmission