Knowledge Bank

Campus wide alcohol prevention and intervention programs rely on media channels such as the internet, television, brochures etc, to channel alcohol education messages to students. This approach is based on education and raising awareness of high risk drinking consequences in an attempt to reduce high risk drinking behavior. This study seeks to understand the relationship and assess the differences of believability and use of alcohol information sources amongst high, moderate and low risk drinkers identified by the more than 5 drinks to men and 4 drinks to women in the past two weeks binge measure. By identifying the most believable and used information sources by college student drinkers of varying intensities, this study hopes to shed light on the most viable and efficacious alcohol education message and programming channels specific to each group of student drinkers.
The collected data was from the Spring 2006 National College Health Assessment Survey that randomly surveyed students from The Ohio State University. Statistical analysis using SPSS version 14.0 was performed on the data set. This study serves to provide a deeper insight into students use and opinion of alcohol education and prevention efforts on The Ohio State University campus.