Exploring the Role That Social Media Strategy Has In Promoting and Creating Awareness for a Brand
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Date
2021-05
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Publisher
The Ohio State University
Abstract
This project focused on exploring the role that social media strategy has in promoting and creating awareness for a brand. That brand being Leaf; an app that was designed to help readers enjoy discovering books as much as they enjoy discovering the content within them. This project focuses on creating and designing a social media strategy for Leaf. The presentation walks through the process of doing social media research, understanding how to strategize for social media based on that research, and applying these strategies to Leaf's social media goals. Lastly, this is brought to life through design execution, in which posts are created and designed to fulfill the business goals of Leaf.
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Keywords
Social Media, Social Media Strategy, Reading App, Brand Awareness, Social Media Marketing