The Logic of Connective Action: Public Engagement in the Digital Age

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Date

2014-04-07

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Ohio State University. Mershon Center for International Security Studies

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Abstract

This presentation will explain the rise of personalized, large-scale publics in which diverse populations address the common problems of our times such as economic fairness and climate change. These episodes of mass engagement often entail diminished or modified roles for conventional organizations such as parties, NGOs, or movement groups that orchestrated most of political life in the 20th century. In some cases, formal brick and mortar organizations are almost absent, as in digitally mediated crowds such as Occupy Wall Street, in which dispersed local camps were coordinated through numerous technology platforms that enabled the flow of inclusive discourses such as "We Are the 99%." The talk explores how power is organized in these communication-based networks, how traditional media engage with them, and what political outcomes may result.

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The media can be accessed here: http://streaming.osu.edu/knowledgebank/Mershon14/040714.mp4

Keywords

mass engagement, social media

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