Marketing Sustainability to Amika, Eva NYC, and Ethique Consumers
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Date
2023-12
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Abstract
Amika, Eva NYC, and Ethique have notable ESG strategies and sustainability certifications. The brands want to convey the importance of these efforts to their consumers. This involves communicating the brands ESG strategies, sustainability certifications, and values in a way that is approachable and engaging to their consumers. The aim of this project is to provide realistic recommendations to the brands' on how to convey their sustainability achievements, certifications, and ESG strategies with consideration for individual brand identity and consumer platforms.
Description
Course Code: ENR 4567