One County, One Paper: A Case Study of The Perry County Tribune and the Rhetorical Effects of Mass Media Acquisition on an Appalachian Newspaper
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Date
2024-12
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The Ohio State University
Abstract
As the number of newspapers in the United States continues to decline, small communities see less and less coverage of their own lives. Those that still persist are no longer independent, often purchased by large corporations to be part of financial portfolios. This thesis examines the Perry County Tribune, a small weekly newspaper that experienced ownership change in 2014. Through a mixed methods approach, this thesis examines the types of articles presented in pre- and post- acquisition publications, the trends in advertisers and a local column and how it can be used to understand the Tribune's audience. The results show differences in the frequency of types of articles, shifts in the approaches and end results of advertising and how certain aspects of regional culture can be viewed through one chef's column to his neighbors.
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Keywords
Print Journalism, Appalachia, Rhetorical Analysis, Newspapers, case study