Web Analytics: A Picture of the Academic Library Web Site User

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Date

2009

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Research Projects

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Abstract

This article describes the usefulness of Web analytics for understanding the users of an academic library Web site. Using a case study, the analysis describes how Web analytics can answer questions about Web site user behavior, including when visitors come, the duration of the visit, how they get there, the technology they use, and the most popular content using an open-source Web log analysis tool. The author offers suggestions for future research into user motivations to complement the findings possible using Web analytics.

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Keywords

Web analytics, Web log analysis

Citation

Elizabeth L. Black, "Web Analytics: A Picture of the Academic Library Web Site User," Journal of Web Librarianship 3, no. 1 (2009), doi:10.1080/19322900802660292