Effect of Governance, Piracy, and Investment on OTT Subscription Numbers

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Agrawal_Shivam_Thesis.pdf (417.93 KB)

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2019-05

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The Ohio State University

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Abstract

This paper evaluates the incentives for consumers to pirate video content on OTT streaming services. With rising exclusive content provided by each service, consumers have the incentive to subscribe to multiple services. The hypothesis is that as investment increases and a country’s laws are perceived to be better enforced, the number of subscriptions increases. Survey data on piracy from Herz, Kiljanski’s (2018) paper gives us a propensity to pirate variable, and data from the WGI report by the World Bank gives us indicators of consumer perception of governance. This is analysed against data on original content investment and subscription numbers to draw conclusions about confounding factors that affect consumers’ incentives to pirate.

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piracy, netflix, prime video, OTT, copyright

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http://hdl.handle.net/1811/87601

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Arts and Sciences Undergraduate Research Theses and Honors Research Theses