Power UP and Discover: Re-Energizing the School Lunch Experience
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Date
2013-05-02
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Ohio State University. Office of Outreach and Engagement
Abstract
Our mission was to build a brand for the Columbus City Schools (CCS) Food Services, and to help them create awareness, brand knowledge, and a positive brand attitude among CCS students. Our recommendations to accomplish this feat included tactics that engaged students in the cafeteria space through art, nutritional signage, and taste testings. We also introduced a partnership with COSI, who agreed to be a promotional partner and a knowledge provider for our tactics.
Description
IMPACT. 1: Consumer Insights: - Hunger Hinders Performance - When the Staff participates more, Students participate more - Spending time with friends is important at lunchtime - A cafeteria deserves respect -- 2. Key Recommendation: Provide students with nutritional information in the form of aesthetically- pleasing and easy-to-read menus, magnets, semi-annual newsletters, and 'Brainiac Snack' posters (with info provided by COSI). -- 3. Key Recommendation: Maintain a consistent brand image in the physical cafeteria space through a student art contest, employee name tags, visual resources, and by renaming the cafeteria, 'Discover Café.'
OSU PARTNERS: Fisher College of Business, Department of Marketing and Logistics, BUSML 4204, Marketing Projects
COMMUNITY PARTNERS: Columbus City Schools; Food Services; COSI
PRIMARY CONTACT: Shashi Matta (matta_6@fisher.osu.edu)
OSU PARTNERS: Fisher College of Business, Department of Marketing and Logistics, BUSML 4204, Marketing Projects
COMMUNITY PARTNERS: Columbus City Schools; Food Services; COSI
PRIMARY CONTACT: Shashi Matta (matta_6@fisher.osu.edu)
Keywords
Citation
Engaged Scholars, v. 1 (2013).