Knowledge Bank

A random sample of 200 Ohio fruit producers were surveyed in January 1988, regarding their usage of information for decisionmaking. Survey responses were used to determine if improved marketing information would increase the likelihood of Ohio fruit producers gaining a larger share of Ohio's produce market. Results obtained from producers' evaluations of their marketing and production information adequacy reveal considerable potential for the expansion of Ohio's produce industry. This expansion is dependent upon the development of a more efficient information delivery system. However, several socioeconomic characteristics of producers are identified to facilitate the design and implementation of this efficient information market for enhancing Ohio's share of the produce industry.