Building a Sustainability Associate Engagement Strategy at Victoria's Secret & Co.
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Date
2023-12
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Abstract
This project was completed in hopes to help enhance the corporate sustainability culture of Victoria Secret & Co(VS&Co). The team did this by developing a Sustainability Associate Engagement Strategy that engages and empowers associates at VS&Co to consider making more sustainable work decisions. This strategy included events and initiatives that were to begin in Earth Month(April 2024) and continued to be used by the company moving forward. They also had to be accessible in the home office(NYC & Columbus), distribution centers, and stores globally. The team researched success stories of multiple peer companies as well as conducting general research on sustainability associate engagement to frame the project. They also conducted a series of interviews, a focus group, and feedback sessions to gather input directly from associates and members of the ESG team at VS&Co. Based on the findings from this research, the team created three events and three initiatives. Each of these recommendations are extensively described within this report. The information in this report showcases the importance of connecting every employee of VS&Co to their impact on people and the planet.
Description
Course Code: ENR 4567
Keywords
Corporate Strategy, Sustainability, Victoria's Secret, Culture, VS&Co, Associates