Marketing Strategies of Ohio Agri-tourism Businesses
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Date
2009-06
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Publisher
The Ohio State University
Abstract
Agri-tourism is currently an expanding business that has directed urban attention to the rural countryside. Agri-tourism markets have helped increase farm profits while teaching travelers about the beauty and importance of the world’s agricultural economy.
Research conducted on agri-tourism markets assists farmers, business owners, and commodity leaders in understanding how to strengthen and build on the success of agri-tourism. More importantly, research that takes a direct look at what marketing strategies are being used by a business in Ohio is vital. Knowing which marketing strategies are being used could lead to better development of outreach resources and programs that will stimulate the growth of the agri-tourism industry.
By surveying a large population of agri-tourism business owners about how they conduct their marketing and advertising, a report was compiled that shows what type of marketing strategies are being put to use in Ohio, how these entrepreneurs are discovering these marketing strategies, and which marketing strategies are believed to be the most useful by the producer.
In the end, this project shows how marketing strategies for agri-tourism businesses in the state of Ohio can be maintained, improved, and shared in order to increase the overall success of Ohio agri-tourism and to continue its journey in being an integral part of the number one business in the state of Ohio—agriculture.
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Keywords
agri-tourism, small business, marketing, agriculture, communications, advertising