Be Aware, Be Safe
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Date
2025-05
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Publisher
The Ohio State University
Abstract
Be Aware, Be Safe is a campaign opportunity for The Ohio State University Wexner Medical Center’s Trauma Department Injury Prevention Program. OSU WexMed Trauma Center is certified as a Level I Trauma Center through the American College of Surgeons, which requires injury prevention outreach, focusing on their top two injuries. Through their Trauma Registry, their top three injuries include: Falls, Motor Vehicle Crashes, and Violence. OSUWMC current methods of outreach include high school educational programs, fall prevention exercise classes, CARTEENS, and pop-up booths at local events. These events have proven to be successful in the past, but through recent research tools including surveys, competitive analysis, and personas solutions were created that would increase the number of people reached. A survey was sent to citizens of Columbus, Ohio via social media including Instagram, Facebook, and personal connection. There were 64 responders. Questions focused on personal experiences and level of fears surrounding the topics. Findings concluded that the injury prevention materials and tools should target ages18-25 and 51-60, that high school safe driving programs impacted numbers of driving while impaired, and that 18–25-year-olds commonly own firearms. Competitors were classified as other Level I Trauma Centers in Central Ohio, including OSU IPP, Ohio Health, Nationwide Children’s, and Ohio State Burn. Findings showed a static approach to outreach and limited technological use. Personas allowed alignment in findings and form the proposed solution.
Be Aware, Be Safe is a campaign that will run through November and introduces OSU’s IPP social media presence, highlighting each of the three top injuries, using BuckeyePaws Therapy Dog, Ashby. Two posts will be made on OSUWexMed accounts per week, one static and one video. Ashby will present three tips on how to reduce injuries. The videos will be under 60 seconds and the static post will include the same tips, using images and collages.
Videos of similar strategy were posted on social media through OSUWexMed accounts and proved to be successful, one reaching over 12,000 viewers. Through this approach, OSU’s IPP will be able to connect with more community members, in hopes of reducing injuries and trauma admissions.
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Keywords
Injury Prevention, Ashby, Social Media, Trauma Department