A Socioeconomic Analysis of Marketing Information Usage Among Ohio Fruit Producers
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Date
1989
Journal Title
Journal ISSN
Volume Title
Publisher
Ohio State University. Department of Agricultural, Environmental, and Development Economics
Abstract
Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to determine whether there are economic and socioeconomic factors which influence the adequacy of information for marketing decisions and improved marketing efficiency. Results are based on a logit analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, size, education, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.
Description
Exact date of working paper unknown.