Gamification of Financial Literacy
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Date
2025-05
Authors
Kuepper, John Paul
Journal Title
Journal ISSN
Volume Title
Publisher
The Ohio State University
Abstract
Gaming is becoming more mainstream and popular. Across every generation we see a rise in how many hours people are gaming per week. With Gen Z and millennials gaming the most.
Meanwhile, financial literacy among adults is low. Personal finances can often cause a lot of stress and anxiety. Learning the ins and outs of finance can feel overwhelming and intimidating.
With “Finnegans Finances” it takes the complexity and intimidation of financial literacy and transforms it into a fun and engaging learning experience. In this game you set sail with your first mate Finnegan and explore the seven seas of financial literacy. You’ll go on quests and manage your crew to help you learn the basics of finance. Each Sea has a “sea monster” that will test you on what you’ve learned so far. Bonuses are earned through daily streaks and visiting Huntington locations. This game will expose you to financial concepts so that when you do run into them in real life it’ll be a concept you recognize.