The Selection of Survey Modes on the Basis of Respondents' Preferences Analysis

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Keywords:
mode preferencemixed-mode survey
nonresponse error
measurement error
response rate
predictors of mode preference
Issue Date:
2018Metadata
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The Ohio State University Libraries in partnership with the Institute of Philosophy and Sociology, Polish Academy of SciencesCitation:
Ask: Research and Methods. Volume 27, Issue 1 (2018), pp. 23-39Abstract:
The following study addresses the problem of predicting the respondents' survey preferences
when implementing a mixed-mode survey design. Most previous experimental research
implies that offering respondents the choice of modes results in a drop in response rates.
The consequence of that effect is a need to establish survey mode preference predictors
that will make the improvement of mixed-mode survey quality possible. Sending a request
for participation in the applied mode to a subcategory of the sample, the one we suppose
would most likely prefer that mode, can raise response rates, and quality of measurement, and
sometimes reduce the costs of the research. Because of the practical aspect, these predictors
should be included or be deducible from the survey frame and restricted to the specific sociocultural
area. This article will include an overview both of strategies of mode preference
research and of possible predictors of preference itself. Then the ESS Mixed Mode Experiment
from 2015 conducted by the team from the Polish Academy of Sciences will be presented.
The data from this experiment was used to create logistic regression models analyzing which
socio-demographic variables influence the mode preference among Polish respondents. One
possible application is use of the conclusions to address future participation requests, which
will be based on the mode probably preferred by the specific sample members.
Type:
ArticleISSN:
2544-0799Rights:
Copyright © 2018 Adam RybakItems in Knowledge Bank are protected by copyright, with all rights reserved, unless otherwise indicated.