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dc.contributor.advisorLee-Won, Roselyn
dc.creatorMao, Xirui
dc.description.abstractInstagram is a photo-sharing application that has gained great popularity among young adults. Its affordances of visibility and connectivity can simulate social comparison behaviors and thus influence its users. Using in-depth interviews and qualitative analysis, the current study sought to investigate cultural similarities and differences of social comparison on Instagram and identify possible factors that shape people’s comparison behaviors. Responses showed that during social comparison, (a) American participants were mainly motivated by the needs of strengthening connections and enhancing self-images while Chinese participants were motivated by the desires of self-evaluation and following popular trends. (b) American participants tended to engage in similar comparison with close friends and downward comparison with acquaintances. Chinese participants were likely to do similar comparison with close friends but upward comparison with acquaintances and Instagram influencers. (c) After comparing with others, American participants experienced self-adjustment and self-enhancement. Chinese participants engaged in self-adjustment but self-improvement.en_US
dc.publisherThe Ohio State Universityen_US
dc.relation.ispartofseriesThe Ohio State University. School of Communication Undergraduate Research Theses; 2017en_US
dc.subjectCultural Similarities and Differencesen_US
dc.subjectSocial Comparison Theoryen_US
dc.titleCultural Similarities and Differences of Social Comparison on Instagramen_US
dc.description.embargoNo embargoen_US
dc.description.academicmajorAcademic Major: Communicationen_US

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