Problem sponsora w badaniach sondażowych w Polsce

Abstract

Bearing in mind that opinions are social behavior as affected by group's affiliations and views on who sponsors survey and utilizes data, the paper aims at showing various effects of these views on behaviors and answers given by respondents. This relates to the question of the ban to reveal respondents the sponsor's name - by virtue of the international code of survey research. Author of this paper objects reasons staying behind this ban on the ground of both the moral-social and quality of research questions. The rationale presented here is that knowledge about sponsor tends to anchorage responses making them authentically social, verbal behaviors. Some hypotheses are put forward concerning effect of the knowledge about sponsor on opinions given by respondents as well as an announcement is made as regards presentation of findings aimed to test these relationships.