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dc.creatorJones, Eugeneen_US
dc.creatorMustiful, Barry W.en_US
dc.creatorChern, Wen S.en_US
dc.descriptionExact date of working paper unknown.en_US
dc.description.abstractScanner data are used to estimate demand elasticities for breakfast cereals 1n two socioeconomic areas. Five groups of cereals are identified and the own-price elasticities for four of these are negative, statistically significant, and in the elastic range. Snack cereals, an identified category, show statistically insignificant elasticities and impulse buying is offered as the explanation. Lower-income shoppers are more inclined to purchase the lowest-priced products within a product group; they are also more predisposed to select purchases from lower-priced product groups. Lower-income shoppers purchase private label cereals with twice the frequency of higher-income shoppers.en_US
dc.format.extentPages: 33en_US
dc.publisherOhio State University. Department of Agricultural, Environmental, and Development Economicsen_US
dc.relation.ispartofseriesOhio State University. Department of Agricultural Economics and Rural Sociology. ESO (Economics and Sociology Occasional Paper). No. 2096en_US
dc.rightsThis item may be protected by copyright, and is made available here for research and educational purposes. The user is responsible for making a final determination of copyright status. If copyright protection applies, permission must be obtained from the copyright holder to reuse, publish, or reproduce the object beyond the bounds of Fair Use or other exemptions to the law.en_US
dc.titleUsing Scanner Data to Test for Elasticity Differences Among Higher and Lower Income Shoppers: A Socioeconomic Approach for Breakfast Cerealsen_US
dc.type.genreWorking Paperen_US

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