A Content Analysis of House and Garden Magazine Focusing on Environmental Responsibility and User Health and Safety Concerns Relative to Residential Interiors
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Publisher:The Ohio State University
Series/Report no.:The Ohio State University. Department of Consumer Sciences Honors Theses; 2006
As the idea of Green design and sustainability become increasingly more important among interior design professionals, questions arise as to how much quality information is provided to consumers about these areas in relationship to their home. It was the purpose of this research to evaluate the amount of information provided to consumers through a typical home design magazine about environmental responsibility and user health and safety issues as they relate to interior design and residential home products. A content analysis was performed on issues from 1955 to 2005 of House and Garden Magazine. A record was kept of how many advertisements and articles (as well as the number of pages of each) were present in each publication. It was found that only 2.8% of the total content of 51 years of House and Garden was relevant to the research topics. As a result, it was determined that House and Garden Magazine is not a good source for consumers to receive a significant amount of information on Green Design or user health and safety concerns of home goods.