Persuasion Mindset: The Effect of Persuasion on the Persuader
Advisor:Reczek, Rebecca Walker
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Series/Report no.:2014 Edward F. Hayes Graduate Research Forum. 28th
We propose that consumers with a persuasive (vs. informative) communication goal activate a mental state called the “persuasion mindset” (PM). We hypothesize and find that being in this mindset leads consumers to utilize tactics that affect how they process information and form evaluations.
Business: 2nd Place (The Ohio State University Edward F. Hayes Graduate Research Forum)
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