The Ohio State University. Department of Psychology Honors Theses; 2011
According to the capacity principle of Unconscious Thought Theory (UTT), unconscious thought should outperform conscious thought on complex decision making tasks due to its larger capacity for information (Dijksterhuis & Nordgren, 2006). In this study, participants were asked to complete a prediction task using up to two cues after a period of unconscious thought or deliberation. Some subjects were presented with an intuitive prediction task; others were presented with a non-intuitive one. Contrary to UTT, it was found that unconscious thinkers used fewer cues to make decisions, and they performed worse than conscious thinkers on both intuitive and non-intuitive prediction tasks.