Propensity to Outsource and Duration of LSP Relationships: Cultural Differences Between the USA, Germany and Brazil
Advisor:Knemeyer, A. Michael
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Publisher:The Ohio State University
Series/Report no.:The Ohio State University. Department of Marketing and Logistics Honors Theses; 2011
This study examines differences in outsourcing behavior between firms in the United States, Germany and Brazil that use Logistics Service Providers. The idea that cultural influences have a factor in a firm’s decision making processes is hypothesized. The hypotheses are tested on 1016 relationships in the three countries using simple linear regression. The results indicate that there are only slight correlations between cultural dimensions and characteristics of LSP relationships. The findings are relevant for practitioners and academics as they continue to gain a greater understanding of the effect that cultural influences have on LSP relationships in which to reference in future research or managerial decisions.
Pressey Honors Endowment Grant