Agricultural Issues on the Ballot: The 2009 Ohio Issue 2 Campaign
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Publisher:The Ohio State University
Series/Report no.:The Ohio State University. Department of Human and Community Resource Development Honors Theses; 2011
An in-depth case study was conducted of the November 2009 ballot initiative that created the Ohio Livestock Care Standards board. Key individuals who were involved in communications campaigns dealing with the ballot initiative were interviewed and media coverage was closely analyzed. The interviews examined questions dealing with the origin of the initiative, the types of media used to promote it, the budget for the media campaign and which types of media were viewed as the most valuable and successful. The information obtained will reveal which types of media are must effective in reaching consumers about agricultural issues. By examining a successful agricultural communications campaign, insight will be gained about how other groups can best reach the public and persuade them to support legislation benefiting the agricultural industry.
First Place Social Sciences, 2011 CFAES Undergraduate Research Forum
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