BUSINESS FOR DIPLOMATIC ACTION: MULTINATIONAL COMPANIES, ANTI-AMERICANISM, AND BUILDING DIALOGUES ACROSS BORDERS
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Publisher:Ohio State University. Mershon Center for International Security Studies
for Diplomatic Action, Inc., or BDA, founded by Keith Reinhard, Chairman of DDB Worldwide, is a private task force directed by preeminent communications, marketing, political science, and media professionals. It is concerned that multinational companies and their global brands are threatened by misperceptions and anti-American sentiments. BDA is also aware that there is a widespread lack of appreciation and sensitivity to other cultures within the domestic US market. Its goal is to mobilize multi-national corporations, their collective resources, and the strengths of the brands they market globally to better communicate universal values around the world. Stories on BDA have recently appeared in The Economist, Financial Times, and Chicago Sun- Times.
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Ohio State University. Mershon Center for International Security Studies
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