(print) x, 314 p. : map ; 24 cm

Preface -- Acknowledgments -- Introduction. p.1 -- 1. The Representation of the People Act of 1918 and the general election of 1918. p.9 -- 2. The Women's Unionist Organisation and the role of women in the Conservative Party. p.46 -- 3. The Junior Imperial League and the Young Britons. p.83 -- 4. The Labour Committee, trade union reform, and Conservative wage earners. p.110 -- 5. Conservative Party propaganda and education. p.145 -- 6. The Representation of the People Act of 1928 and the general election of 1929. p.178 -- Conclusion. p.223 -- Appendix A. p.229 -- Appendix B. p.230 -- Appendix C. p.231 -- Appendix D. p.232 -- Appendix E. p.235 -- Notes. p.237 -- Bibliography. p.289 -- Index. p.309