Preserving America's heritage livestock breeds: Using marketing to maintain genetically viable production livestock populations
Creators:Sanders, Daniel J.
Ernst, Catherine W.
MetadataShow full item record
Publisher:The Ohio State University
Series/Report no.:The Ohio State University. Department of Food, Agricultural and Biological Engineering Honors Theses; 2007
Populations of Heritage breeds of livestock are declining across the U.S., reducing valuable genetic diversity. These breeds are typically less efficient to produce, so maintaining viable populations in a commercial market may not be economically feasible. This project first determined the size of populations that needed to be maintained to ensure genetic diversity. An experiment was conducted to determine if consumers would be willing to pay premiums to preserve a Heritage breed, and what other product characteristics influenced their pork purchases. Probit modeling found consumers willing to pay for preserving these breeds, but most interested in paying premiums for meat that was grown locally. Advisor: Stan Ernst
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