Outreach Partners that Help Independent Stores Survive the Changing Marketplace
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Series/Report no.:Outreach Scholarship Conference (6th : 2006 : Ohio State University)
Presenter: Bruce Schwartau, Regional Extension Educator, Community Economics, University of Minnesota Extension Service. Abstract: Scholarly partnerships inside and outside the University of Minnesota Extension Service along with outreach partnerships with the business community have made the Retail Analysis & Development program a success. Local workshops are getting good media attention and creating discussion of how independent businesses can adapt to the changing marketplace and co-exist with the large discount retailers. The program began with researchers adding to the knowledge base of other experts while a non-university market researcher visited with local economic development entities to determine how best to create a learning environment in communities.
SLIDES: Outreach Partners that Help Independent Stores Survive the Changing Marketplace (30 slides). BROCHURE: Retail Analysis and Development (2 pages). ARTICLE: The Right Time, Right Skills, Right Market, Right Price To Achieve Sustainable Outreach (2 pages).
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