Examining the "No-Choice" Option in Choice-Based Conjoint Analysis
Chwalek, Maggie (2018-05)
Choice-Based Conjoint analysis (CBC) is a method used to determine how individual consumers value attributes of a product or service. The consumer selects the option he or she would be most likely to purchase among those ...
Saving the Music Industry: Can Value-Added Offerings Increase Album Sales?
Bond, Patrick (2011-06)
The music industry has been steadily hemorrhaging sales over the past decade, mainly due to the widespread emergence of digital music piracy. Though much effort has been put forth to stop illegal file-sharing, no actions ...
Does Social Media Presence Increase Consumer Trust in CPG Companies?
Ross, Alexandria (2018-05)
In 2014, 92% of marketers claimed that social media marketing was important for their business, and 80% indicated that their efforts increased traffic to their websites (DeMers, 2014). Moreover, social networks and apps ...