Examining the "No-Choice" Option in Choice-Based Conjoint Analysis
Chwalek, Maggie (2018-05)
Choice-Based Conjoint analysis (CBC) is a method used to determine how individual consumers value attributes of a product or service. The consumer selects the option he or she would be most likely to purchase among those ...
The Sharing Millennials: How differences in sharing behaviors affect mobile app usage among Western and Eastern consumers
Willman, Josie (2015-05)
Technology enhancements in the retail environment are constantly evolving, and the way consumers engage with retailers through these technological channels are becoming more seamless, most notably through the mobile channel. ...
Does Social Media Presence Increase Consumer Trust in CPG Companies?
Ross, Alexandria (2018-05)
In 2014, 92% of marketers claimed that social media marketing was important for their business, and 80% indicated that their efforts increased traffic to their websites (DeMers, 2014). Moreover, social networks and apps ...