The Mindful Consumer: The Effect of Mindful Meditation on Recall of Advertisements
Palma, Landon (2018-05)
Originating as a concept from Buddhist psychology, mindfulness has found its way into countless clinical and social psychology journals. Much of the research has shown both short and long-term effects of mindfulness on ...
Mass Media Advertising for the Big Retail Banks in the United States: How Firms are Leveraging Television to Acquire Customers
Heller, Mitchell (2015-05)
In the retail banking industry, there is an assortment of factors that consumers consider when choosing one bank over another. While studies have been conducted regarding persuasive advertising elements, none of the studies ...