Examining the "No-Choice" Option in Choice-Based Conjoint Analysis
Chwalek, Maggie (2018-05)
Choice-Based Conjoint analysis (CBC) is a method used to determine how individual consumers value attributes of a product or service. The consumer selects the option he or she would be most likely to purchase among those ...
Does Social Media Presence Increase Consumer Trust in CPG Companies?
Ross, Alexandria (2018-05)
In 2014, 92% of marketers claimed that social media marketing was important for their business, and 80% indicated that their efforts increased traffic to their websites (DeMers, 2014). Moreover, social networks and apps ...