OSU Navigation Bar

The Ohio State University University Libraries Knowledge Bank

The Knowledge Bank is scheduled for regular maintenance on Sunday, April 20th, 8:00 am to 8:00 pm EDT. During this time users will not be able to register, login, or submit content.

Artist autonomy in a digital era: The case of Nine Inch Nails

Please use this identifier to cite or link to this item: http://hdl.handle.net/1811/52949

Show full item record

Files Size Format View
EMR000124a-Brown.pdf 1.045Mb PDF View/Open

Title: Artist autonomy in a digital era: The case of Nine Inch Nails
Creators: Brown, Steven C.
Keywords: music distribution
marketing
piracy
Internet
musical preferences
Issue Date: 2011-10
Publisher: Empirical Musicology Review
Citation: Empirical Musicology Review, v6 n4 (Oct. 2011), 198-213
Abstract: A 2009 presentation by Michael Masnick (CEO and founder of insight company Floor64) entitled ‘How Trent Reznor and Nine Inch Nails represent the Future of the Music Business’ brought the success of the business models employed by Reznor in distributing Nine Inch Nails’ music into the spotlight. The present review provides a comprehensive timeline of the band circa 2005-2010, evaluating the success of the distribution methods employed in accordance with Masnick’s (2009) proposed business model of connecting with fans and providing them with a reason to buy. The model is conceptualised in the wider context in which Reznor’s distribution methods take place (including a brief consideration of Radiohead’s much cited pay-what-you- want model), addressing the perceived gaps in the model by exploring the involvement of musical preferences; age and consumer purchasing behavior and fan worship. Implications are discussed concerning the applicability of the model for new and emerging bands.
Series/Report no.: EMR000124a
ISSN: 1559-5749
Other Identifiers: EMR000124a
URI: http://hdl.handle.net/1811/52949
Bookmark and Share