Impressions of Agriculture: Using Semiotics to Decode Agricultural Images

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dc.contributor.advisor Rhoades, Emily
dc.creator King, Sara 2012-08-01T22:08:30Z 2012-08-01T22:08:30Z 2012-08
dc.description 2nd place in the Social Sciences category at the CFAES Research Forum en_US
dc.description.abstract How do people view agriculture? This question is important, because the answer can affect what people they buy, where they buy from, and how they vote on legislation involving agriculture. For those in agriculture to be able to represent themselves and their products accurately and effectively, this question needs to be answered. It is particularly important to agricultural communicators, because as a profession, it is their job to communicate with the public to reach mutual understanding. Learning what impressions and stereotypes people associate with agriculture should help them do this job more effectively. One important way people communicate and interpret the world around them is through images. This study will focus on images and what information can be gained from analyzing them. Participants in the study used disposable cameras to take pictures of “agriculture” and filled out a brief survey on their background and experience with agriculture. The images and surveys collected will were analyzed to determine what patterns emerged. The results of this research will reveal consumer impressions and stereotypes of agriculture through analyzing and decoding images people associate with agriculture. It will also reveal how background and previous experience with agriculture influences these impressions and stereotypes. This knowledge will assist agricultural communicators in communicating more effectively with the public. en_US
dc.description.sponsorship Undergraduate Research Scholarship-College of Food, Agricultural and Environmental Sciences en_US
dc.language.iso en_US en_US
dc.publisher The Ohio State University en_US
dc.relation Academic Major: Agricultural Communication en_US
dc.relation.ispartofseries The Ohio State University. Department of Agricultural Communication, Education and Leadership Honors Theses; 2012 en_US
dc.subject semiotics en_US
dc.subject impressions of agriculture en_US
dc.subject image analysis en_US
dc.subject agricultural stereotypes en_US
dc.title Impressions of Agriculture: Using Semiotics to Decode Agricultural Images en_US
dc.type Thesis en_US
dc.description.embargo No embargo en_US