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Newspaper Content and its Impact on Attitudes toward a Counter-Stereotypical Candidate: An Analysis of the 2006 Ohio Gubernatorial Election

Please use this identifier to cite or link to this item: http://hdl.handle.net/1811/32195

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Title: Newspaper Content and its Impact on Attitudes toward a Counter-Stereotypical Candidate: An Analysis of the 2006 Ohio Gubernatorial Election
Creators: Wehrkamp, Connie
Advisor: Eveland, William Jr.
Issue Date: 2008-06
Abstract: Voter attitudes toward political candidates have been shown to be influenced by several dynamics within campaigns; however, the plausibility of race influencing attitudes has rarely been studied, particularly when considering opinions toward a counter-stereotypical candidate. This project studies the 2006 Ohio Gubernatorial General Election and attempts to determine a connection between newspaper content emphasizing the race of the Black-Republican candidate, Ken Blackwell, and the positive or negative attitudes of Ohioans toward this counter-stereotypical candidate. Through a content analysis of both rural and urban Ohio newspapers, it was determined that the race of the minority candidate was emphasized more often than the race of his Caucasian counterpart; however, the comparison of this data to public opinion data concluded that the presence of more race mentions did not have a significant effect on attitudes toward the counter-stereotypical candidate. These results suggest that further research be conducted in this area, specifically for lesser-known counter-stereotypical candidates and candidates of other minority groups.
Embargo: No embargo
Series/Report no.: The Ohio State University. School of Communication Honors Theses; 2008
Keywords: Race
Counter-Stereotypical
Newspapers
Content
URI: http://hdl.handle.net/1811/32195
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Attribution-NonCommercial-NoDerivs 3.0 Unported