Columbus Cares: A Benefit Dance Performance

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Title: Columbus Cares: A Benefit Dance Performance
Creators: Grund, Meagan E.
Advisor: Petry, Susan Van Pelt
Issue Date: 2008-06
Abstract: During the summer of 2007, I traveled to New York City to collect data on audience development for dance. At meetings, I talked with a variety of professional dance companies and theatre groups about their strategies and struggles of marketing dance. Through this research I found that the more involved a company was in their community by maintaining a constant presence, the more successful their audience development was. Dancers Responding to AIDS is a program of Broadway Cares/ Equity Fights AIDS based in New York City. Through audience appeals and volunteer performances of dancers, DRA raises money to donate to AIDS service organizations across the county. It has been my goal to bring a DRA program with a similar approach to audience development to Columbus, Ohio. This year, I have been working on a collaboration between Ohio State’s Dance Department and Dancers Responding to AIDS for an evening performance at Capitol Theatre. This event will unite young dancers, college students and professional dance companies as they share their art to support their community in a fight against AIDS. The young dance studios and student organizations will be selling tickets to fundraise for the event. This will enable the event to draw from a variety of audiences around the Columbus community. Through this effort, dancers will learn the importance of supporting their community, develop a positive presence, support each other and expose an audience to a variety of dance companies while raising awareness of AIDS. The event is called Columbus Cares and will take place on May 10th at Capitol Theatre. At this point in the process, I have been coordinating dance schools, student organizations and dance companies to perform, sending letters to companies to ask for support, working with production and designing and maintaining an event website. By the end of the event, it is my goal to have raised $25,000 to donate to Dancers Responding to AIDS. Through the planning and analysis of this event I will acquire skills essential to event planning and understand how a philanthropic effort in dance works to expand dance audiences.
Embargo: No embargo
Series/Report no.: The Ohio State University. Department of Dance Honors Theses; 2008
Keywords: Philanthropic Audience Development Strategies for dance performances
Sponsors: OSU Dance Quarterly Funding Initiative
Undergraduate Research Scholarship
Undergraduate Student Government Academic Enrichment Grant
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